Read Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom Free Online
Book Title: Buyology: How Everything We Believe About Why We Buy is Wrong|
The author of the book: Martin Lindstrom
Format files: PDF
The size of the: 992 KB
Edition: Random House Business
Date of issue: October 28th 2008
ISBN 13: 9781847940124
Read full description of the books Buyology: How Everything We Believe About Why We Buy is Wrong:Even the faintest whiff of lemon sells cleaning products. Negative messages from politicians win votes. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time.
These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
Read information about the authorMartin Lindstrom (born 1970) is the author of the bestseller Buyology - Truth and Lies About Why We Buy (Doubleday Business, division of Random House). Lindstrom is also a public speaker and the founder of a number of organizations including Buyology Inc. Prior to founding his consultancy, Lindstrom was working as an advertising agency executive at BBDO. TIME magazine named Lindstrom as one of the world's 100 most influential due to his work on science and marketing.
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